Playground/ E-commerce Intelligence/ Competitor Explorer
🛒 E-commerce Intelligence

Competitor Explorer

Pick a brand. Discover who competes with it, and why.

Demonstration using representative data: not real client or production figures.

Competitors

What is happening?

The experiment compares the selected brand against every other brand using four signals: shared categories, shared marketplaces, how close their price tiers are, and how close their average prices are. Each signal is scored 0–1 and combined into a weighted overall score out of 100. Click any competitor below the search box to see the exact breakdown.

Under the Hood
Brand selection ↓ Pairwise scoring against every other brand ↓ Sort by overall score, render ranked list ↓ Click a row → show sub-score breakdown

Inputs

  • Brand's categories, price tier, average price, marketplaces

Processing

  • Jaccard similarity (categories, marketplaces)
  • Price-tier distance
  • Price proximity
  • Weighted sum (40/20/20/20)

Output

  • Ranked competitor list
  • Per-competitor score breakdown

Technology

  • Vanilla JavaScript
  • Runs entirely in your browser: no server, no data sent anywhere

Explore another experiment

This is one of several experiments planned for the Playground: more are on the way.

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